Terms of Service

Agreement to Terms

By accessing or using the services provided by Furum Consulting ("Company," "we," "our," or "us") through the OTA Independence program, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our services.

Services Description

Furum Consulting provides consulting and implementation services designed to help independent hotels reduce their dependency on Online Travel Agencies (OTAs) and increase direct bookings. Our services include but are not limited to:

• Booking engine optimization
• Direct booking landing page creation
• Email automation systems
• Paid advertising campaign management
• Rate parity monitoring
• Performance tracking and reporting

Client Obligations

As a client, you agree to:

• Provide accurate and complete information about your property and business
• Grant necessary access to your booking systems, website, and analytics platforms
• Respond to requests for approval and feedback in a timely manner
• Maintain the quality of guest experience at your property
• Pay all fees according to the agreed payment terms
• Not share proprietary strategies or materials with competitors

Guarantee Terms

Phase 1 Performance Guarantee

Our Phase 1 (60-Day Sprint) includes a performance guarantee: a minimum 10 percentage point reduction in OTA dependency or a pro-rated refund per point missed. This guarantee is subject to the following conditions:

• Client must provide all required system access within the first week
• Client must approve deliverables within the agreed timelines
• Client must maintain their property in operational status throughout the engagement
• Client must not make changes to booking infrastructure without consultation
• Measurement is based on comparing the 60 days prior to engagement versus the final 30 days of the sprint

Phase 2 Terms

Phase 2 operates on a monthly retainer plus revenue share model. Clients may cancel Phase 2 services with 30 days written notice. No guarantees are made for Phase 2 beyond our commitment to continuous optimization and improvement.

Payment Terms

Payment terms are established in your service agreement. Generally:

• Phase 1 fees are due in full upon signing or as specified in your agreement
• Phase 2 monthly fees are due at the beginning of each service month
• Revenue share calculations are based on tracked direct booking revenue and reconciled monthly
• Late payments may result in service suspension or termination

Intellectual Property

Client Ownership

You retain ownership of all content, branding, and materials you provide to us. Upon completion of our engagement, you own all deliverables created specifically for your property, including landing pages, email templates, and campaign assets.

Company Ownership

We retain ownership of our proprietary methodologies, frameworks, tools, and general strategies. We may use anonymized results and learnings from your engagement to improve our services and for marketing purposes.

Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement. This includes business data, strategies, pricing, and performance metrics. This obligation survives termination of the agreement.

Limitation of Liability

To the maximum extent permitted by law:

• Our total liability shall not exceed the fees paid by you in the 12 months preceding the claim
• We are not liable for indirect, incidental, special, or consequential damages
• We are not responsible for third-party platform changes, algorithm updates, or market conditions beyond our control
• We do not guarantee specific revenue outcomes beyond our stated performance guarantees

Termination

Either party may terminate the agreement:

• Phase 1: Only for material breach with 14 days written notice and opportunity to cure
• Phase 2: With 30 days written notice for any reason
• Immediately upon material breach by the other party

Upon termination, you will receive all completed deliverables and access credentials for any accounts created on your behalf.

Dispute Resolution

Any disputes arising from these terms or our services shall first be addressed through good-faith negotiation. If resolution cannot be reached, disputes shall be resolved through binding arbitration in accordance with applicable laws.

Modifications

We reserve the right to modify these Terms of Service at any time. Material changes will be communicated to active clients. Continued use of our services after changes constitutes acceptance of the modified terms.

Contact Information

For questions about these Terms of Service, please contact us at:

Furum Consulting
Email: legal@furumconsulting.com